🎨 2. Brand Identity (you are your brand)

Brand Name

Dharma Sales Education  

(A part of: Dharma Inner-Selling Institute, Dharma Sails Academy, Right Action Selling/ Sailing 😉)

Tagline Options

• Sell with integrity. Lead with purpose.
• The mindful path to high‑performance sales.
• Where ethics and prosperity meet.
• Sales training for the conscious era.

Brand Voice

• Calm
• Wise
• Direct
• Compassionate
• Grounded
• Modern spiritual

Color Palette

• Deep Indigo (wisdom)
• Warm Gold (integrity)
• Bright White (clarity)
• Earth Green (growth)

Brand Archetype

The Sage blended with The Caregiver

Core Brand Promise

“To elevate the inner-sales profession by teaching ethical, purpose‑driven, human‑centered selling.”